• Welcome to kevinkent.ie

    This site contains various posts, links, ideas and articles by Kevin Kent.

Google Set To Dominate Mobile Advertising


Subject: Google Set To Dominate Mobile Advertising

Please click here to view this message in your browser.

Silicon Alley Insider - Daily Chart
Tuesday, October 6, 2009

Google Set To Dominate Mobile Advertising

Mobile advertising remains small, but the bet is that it’s going to explode over the next several years as more people buy smartphones and use the Web on the go.

While search advertising was just 24% of the $160 million U.S. mobile advertising market last year, Kelsey Group projects it to grow to 73% of a $3.1 billion mobile ad market in 2013.

That’s good news for Google, assuming it can capture the lion’s share of the mobile search market. (It’s well on its way.) Read >

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: