• Welcome to kevinkent.ie

    This site contains various posts, links, ideas and articles by Kevin Kent.
  • Advertisements

Radio Reaches More People Than The Web

Silicon Alley Insider - Daily Chart
Tuesday, November 3, 2009

Radio Reaches More People Than The Web

More adults come into contact with broadcast radio than the Internet, according to a Nielsen analysis of a Council for Research Excellence (CRE) study.

The CRE physically watched consumers throughout the day to see how they consume media. Unsurprisingly, people see live television the most. It reaches 95% of adults. After that it’s radio at 77%, the Web at 64%, newspapers at 35%, and magazines at 27%.

The radio versus Internet thing is a bit surprising till you remember radio can play passively in the background in cars and offices. The Internet is something you have to actively seek. Read >

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: