• Welcome to kevinkent.ie

    This site contains various posts, links, ideas and articles by Kevin Kent.

Here’s Why The Mobile Ad Market Is Still Small




Here’s Why The Mobile Ad Market Is Still Small

Your phone is still not a tool for commerce, according to new research from e-commerce specialist, ATG.

ATG surveyed 1,054 people asking them how they browse and research products, as well as how they make purchases. As you can see in the chart above, people aren’t yet using mobile phones for either researching or buying products.

This is the result of just a few people using the mobile web still. While smartphones are growing, they’re still a tiny part of the market’s handsets overall (~21% now.)

Regardless, it’s important to keep this in mind when thinking about the mobile ad market. Purchasing intent is one of the key drivers of advertising. If people aren’t using mobile phones when thinking about buying things, there’s no reason to advertise.

 Read »

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: