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    This site contains various posts, links, ideas and articles by Kevin Kent.

Your website – planning to succeed but succeeding to fail!

I read two different articles today that re-inforced something I have really always known about most websites – people put the time into building their sites but not into maintaining and growing them.

When we are building websites for clients we spend timing mapping out the site, planning the functionality, developing a site that we know will work for our client and their business. Clients invest a lot of time in this process to ensure the site is well designed and optimised for search engines. All of these are a given but they dont spend as much time resourcing the site for the future and growth. Too many think if it looks good and has a SEO friendly design, then I dont need to do anything but turn it on and count the money. WRONG!

This upcoming seminar on  developing a Content Strategy should be a must attend for all webmasters and web owners. You need a content strategy to grow your website and continue to attract new visitors and repeat visitors. Secondly focus on your website visitors not just on SEO myths. Read more here.

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