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    This site contains various posts, links, ideas and articles by Kevin Kent.

‘Fresh’ Approach to selling nappies from the US

Every company that seems to sell nappies focuses on soft images, happy smiling babies, smiling Mums… we have seen it a million times. Really nice ad from P&G for their ‘Luv’ brand in the US – a fresh take on advertising nappies by focusing on the not so fresh role of the product.

 

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